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Oct 16, 2023

Creators Wanted Tour Revs Up at Indy 500

The Creators Wanted Tour, a joint project of the NAM and the Manufacturing Institute, set new records at the "Greatest Spectacle in Racing": the Indianapolis 500.

By the numbers: The tour's 17th stop, generously sponsored by Snap-on, allowed nearly 1,600 young fans and their families to experience modern manufacturing firsthand.

What they’re saying: "‘Creators Wanted’ is a critical message to all young people, parents, caregivers and educators across our country," said Snap-on Chairman and CEO Nick Pinchuk, who is also an NAM Executive Committee member and MI board member.

Behind the scenes: Alongside the Creators Wanted experience at Fan Midway at the IMS, fans were also treated to a number of other interactive exhibits.

The big picture: "These tour stops often serve as the first interaction individuals have with the NAM and the MI, and the impression is powerful," said NAM Managing Vice President of Brand Strategy Chrys Kefalas.

What's next: After a thrilling Indy 500, where more than 300,000 attendees who saw Josef Newgarden secure a dramatic victory, the tour looks forward to its next stop at the SkillsUSA National Leadership & Skills Conference in Atlanta, Georgia, June 20–22.

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